Not A Florist is a New York City-based floral design studio known for its sculptural design style and unique flower selection. 

Blending modern elegance and unexpected edge, Hannah of Not A Florist redefines floristry with her fresh, organic-inspired approach. 

Specializing in environmental sustainability, Hannah’s approach to floral design honors the beauty of nature, embracing movement and imperfection to create moments that feel alive.

Crafted with intention, each piece that leaves the Not A Florist NYC studio is a one-of-a-kind: designed with your vision, venue, and story in mind. 

Our Work


Brand Work and Corporate Events

From small bespoke arrangements to full-scale installations, florals designed for your brand. 

Hannah is trusted by brands like Nike, Ulta, eBay, and more.

Her brand work has been featured in Forbes and WWD.


Elopements and Weddings

From microweddings to full-service celebrations, we love any reason to elevate your most important milestones with florals. 

Hannah takes on a limited number of weddings each season throughout select neighborhoods in New York City, New Jersey, and the Hudson Valley.


Set Design and Content Creation

Florals optimized for the camera. 

Wearables, set pieces, and props designed for advertising campaigns, photo, video, and social media content. 

Intimate Gatherings and Private Clients

Private dinners, bridal showers, bris, and smaller soirées of the like. 

Bespoke florals curated for your occasion or gifting needs.

We offer both full-scale design and a select number of à la carte options for smaller scale projects. 



Bloom Bars and Workshops

More than just a floral display. 

Interactive experience where Hannah instructs guests through creating their own bouquets using a curated selection of seasonal blooms.


Don’t see what you’re looking for above? Inquire below with a description of your desired project— we’ll make it happen.